As we begin our 35th year of supporting youth-focused nonprofits and empowering thousands of kids in Massachusetts, Rodman for Kids is proud to announce a transformative new look and feel for our organization.
Why We Rebranded
Rodman for Kids has always been about collaboration, innovation, and creating opportunities for young people to dream big. As we’ve grown alongside our Charity Partners, it became clear that our visual identity needed to evolve to better represent the energy, optimism, and impact we strive to achieve. Our rebrand is more than just a new logo or color scheme; it’s a refreshed commitment to our mission and a celebration of the communities we serve.
The Meaning Behind the Star
At the heart of our rebrand is a star—a symbol of hope, guidance, and limitless potential. This star embodies our mission of empowering youth charities to build BRIGHTER futures. It represents every nonprofit we support, every young life they touch, and every step toward a stronger, more connected community.
The star also ties directly into our signature Theatre for Kids program, which brings the magic of live performances to children who may not otherwise have the chance to experience it. Like a star lighting the stage, we aim to illuminate paths for creativity, exploration, and inspiration for all kids.
Our Three Pillars: Empowering, Connecting, and Uplifting
Our rebrand also reinforces the foundation of everything we do: empowering, connecting, and uplifting our Charity Partners.
- We empower our Charity Partners through professional and leadership development. We provide workshops, training, and resources to help nonprofit leaders grow their skills, strengthen their organizations, and better serve their communities.
- We connect our Charity Partners through networking and collaboration opportunities: We foster a collaborative community where nonprofits can exchange ideas, share best practices, and build partnerships to amplify their collective impact.
- We uplift our Charity Partners through funding and fundraising opportunities: Whether it’s direct financial support, events like the Ride for Kids and Celebration for Kids, or innovative programs like Theatre for Kids, we ensure our partners have the resources they need to thrive.
Through these three pillars, we’re not just supporting nonprofits—we’re building a stronger, more connected community, where every organization and every child can shine.
Looking Ahead
This rebrand is the start of an exciting new chapter. As we move forward, we’re energized by the opportunity to strengthen our partnerships, reach even more young people, and inspire everyone in our community to dream, grow, and succeed.
We invite you to celebrate this milestone with us. Explore our new website, share the news of our rebrand, and join us in continuing to make a difference. Together, we’ll ensure every child has access to the programs, resources, and opportunities they need to thrive.
Thank you for being part of the Rodman for Kids community. Here’s to building brighter futures!